Marketing Hope

In his blog, marketer Seth Godin wrote about "What marketers actually sell". I think he's right, but only the church can provide complete and Everlasting Hope. He wrote:

Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.
What marketers sell is hope.
The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.
The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door.
Hope cures cynicism. Hope increases productivity. Hope needs no justification.

As a church leader, I must market the Free, True, and Everlasting Hope found only in Christ Jesus our Lord.

May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit.
Romans 15:13

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